LIIAR

Language
Institutions
Ideology
Audience
Representation

I am using the 'LIIAR' acronym to help me with ideas and the creation of my music video.

Language- Is used in music videos as the structure and meaning of the song lyrics and the chosen language used. The certain language is used to create meaning and feeling by creating visual images to entertain or make impact on the audience or just to get a response. Visual language will be produced from visual effects with use from cinematography, mise-en-scene and editing. Stance, mannorisms and body language will help the audience response when it comes to non-verbal language. In my research and analysis of music videos i will look at the connotations and denotations.

Institutions- Is the company/record label who produces the band or artist.

Ideology - The ideology of music videos is to present the artists image to the public and show them what they are all about aswell as creating a fanbase from the target audience. It also a set of ideas that constitutes one's goals, expectations, and actions visually.

Audience-The audience is who the product or in this case music video is specifically aimed at; also known as the 'target audience'. This could be a mass audience or a smaller audience, for example, a mainstream popstar like 'Lady Gaga' will be aimed at a mass audience, and a less popular group such as 'The Maccabees' would be aimed at a smaller audience who are generally interested in indie music and appearance.

Representation-Is how the music video is portrayed and how the audience responds to it. Image, sounds and words are dominate the power of representation by showing arguments and issues in an abstract or just different form in order for the audience to gather a positive or negative opinion.

Genres

A music genre is a categorical and typological construct that identifies musical sounds as belonging to a particular category and type of music that can be distinguished from other types of music.
Music can be divided into many genres in many different ways. Due to the different purposes behind them and the different points of view from which they are made, these classifications are often arbitrary and controversial and closely related genres often overlap.
This will effect the way my music video will be made as it will fit with the chosen songs genre.

An example of just a few out of many music genres are;
-Classical -Rock -Pop -Hip Hop -Rap -Jazz -Alternative -Blues -Gospel
-Folk -R'n'B -Ska -Punk -Dubstep -Motown -House -Drum 'n' Bass
-Dance -Indie -Electronica -Reggae -Swing -Metal -Pop Rock

Browse All Music Styles Here

The history of music videos

A music video is a short film or video that accompanies a complete piece of music/song. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos go back much further, they came into their own in the 1980s, when MTV based their format around the medium, and later with the launch of VH1. The term "music video" first came into popular usage in the early 1980s. Prior to that time, these works were described by various terms including "filmed insert", "promotional (promo) film", "promotional (promo) clip" or "film clip". In Chinese entertainment, music videos were simply known as MTVs because the network was responsible for bringing music videos to popularity in that country. Music videos are now known as MVs in Chinese entertainment.
Music videos use a wide range of styles of film making techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action. Many music videos do not interpret images from the song's lyrics, making it less literal than expected.

In 1894 sheet music publishers Edward B. Marks and Joe Stern hired electrician George Thomas and various performers to promote sales of their song "The Little Lost Child". Thomas projected a series of still images on a screen simultaneous to live performances. This would become a popular form of entertainment known as the illustrated song, the first step toward music video.
In 1926, with the arrival of "talkies" many musical short films were produced. Vitaphone shorts (produced by Warner Bros.) featured many bands, vocalists and dancers. Spooney Melodies in 1930 was the first true musical video series. Shorts were typically six minutes in duration, and featured Art Deco-style animations and backgrounds combined with film of the performer singing.
Animation artist Max Fleischer introduced a series of sing-along short cartoons called Screen Songs, which invited audiences to sing along to popular songs by "following the bouncing ball". Early 1930s cartoons featured popular musicians performing their hit songs on-camera in live-action segments during the cartoons. The early animated films by Walt Disney, such as the Silly Symphonies shorts and especially Fantasia, which featured several interpretations of classical pieces, were built around music. The Warner Brothers cartoons, even today billed as Looney Tunes and Merrie Melodies, were initially fashioned around specific songs from upcoming Warner Brothers musical films. Warner Brothers also produced the cartoon "Three Pigs in a Polka", set to Johannes Brahms' Hungarian Dances. Live action musical shorts, featuring such popular performers as Cab Calloway, were also distributed to theaters.
Blues singer Bessie Smith appeared in a two-reel short film called St. Louis Blues (1929) featuring a dramatized performance of the hit song. Numerous other musicians appeared in short musical subjects during this period. Later, in the mid-1940s, musician Louis Jordan made short films for his songs, some of which were spliced together into a feature film Lookout Sister. These films were, according to music historian Donald Clarke, the "ancestors" of music video.
Another early form of music video were one-song films called "promotional clips" made in the 1940s for the Panoram visual jukebox. These were short films of musical selections, usually just a band on a movie-set bandstand, made for playing. Thousands of "soundies" were made, mostly of jazz musicians, but also of torch singers, comedians, and dancers. Before the soundie, even dramatic movies typically had a musical interval, but the soundie put the music in the forefront; virtually all known jazz performers appeared in soundie shorts. The Panoram jukebox with eight three-minute soundies were popular in taverns and night spots, but the fad faded during World War II.

Musical films were another important precursor to music video, and several well-known music videos have imitated the style of classic Hollywood musicals from the 1930s to the 1950s. One of the best-known examples is Madonna's 1985 video for "Material Girl" (directed by Mary Lambert) which was closely modelled on Jack Cole's staging of "Diamonds Are A Girl's Best Friend" from the film Gentlemen Prefer Blondes. Several of Michael Jackson's videos show the unmistakable influence of the dance sequences in classic Hollywood musicals, including the landmark "Thriller" and the Martin Scorsese-directed "Bad" which was influenced by the stylised dance "fights" in the film version of West Side Story.
In 1956, Petrushka, directed by John David Wilson for Fine Arts Films aired as a segment of the Sol Hurok Music Hour on NBC. Igor Stravinsky conducted a live orchestra for the recording of the event. In 1957, Tony Bennett was filmed walking along The Serpentine in Hyde Park, London as his recording of "Stranger in Paradise" played; this film was distributed to and played by UK and US television stations. According to the Internet Accuracy Project, disk jockey-singer J. P. "The Big Bopper" Richardson was the first to coin the phrase "music video", in 1959. It is no coincidence that the rise of popular music was tied with the rise of television, as the format allowed for many new stars to be exposed that previously would have been passed over by Hollywood, which normally required proven acts in order to attract an audience to the box office.

1960–1967: Visual innovation
In the late 1950s the Scopitone, a visual jukebox, was invented in France and short films were produced by many French artists, such as Serge Gainsbourg, Françoise Hardy and Jacques Dutronc to accompany their songs. Its use spread to other countries and similar machines such as the Cinebox in Italy and Color-Sonic in the USA were patented. In 1961 Ozzie Nelson directed and edited the video of "Travelin' Man" by his son Ricky Nelson. It featured images of various parts of the world mentioned in the Jerry Fuller song along with Nelson's vocals. In 1964, Kenneth Anger's experimental short film, Scorpio Rising used popular songs instead of dialog.
In 1961, for Canadian show Singalong Jubilee, Manny Pittson began pre-recording the music audio, went on-location and taped various visuals with the musicians lip-syncing, then edited the audio and video together. Most music numbers were taped in-studio on stage, and the location shoot "videos" were to add variety.
One of the earliest performance clips was The Animals's 1964 hit "House Of The Rising Sun". This high-quality color clip was filmed in a studio on a specially-built set; with the group lip-synching.




The Beatles
In 1964, The Beatles starred in their first feature film A Hard Day's Night, directed by Richard Lester. Here is the official video:


It is shot in black-and-white and presented as a mock documentary, it was a loosely structured musical fantasia interspersing comedic and dialogue with musical sequences. The musical sequences furnished basic templates on which countless subsequent music videos were modeled. It was the direct model for the successful US TV series The Monkees (1966–1968) which similarly consisted of film segments that were created to accompany various Monkees songs.
Film critic Roger Ebert credits Lester with constructing "a new grammar":


Today when we watch TV and see quick cutting, hand-held cameras, interviews conducted on the run with moving targets, quickly intercut snatches of dialogue, music under documentary action and all the other trademarks of the modern style, we are looking at the children of A Hard Day's Night".
The Beatles' second feature Help! (1965) was a much more lavish affair, filmed in colour in London and on international locations. It fitted the all-important musical sequences into a contrived fantasy adventure in which the group is pursued through a series of locales (including Switzerland and The Bahamas) by a band of Indian thuggee assassins bent on recovering a sacred ring which has come into Ringo's possession. The title track sequence, filmed in black-and-white, is arguably one of the prime archetypes of the modern performance-style music video, employing rhythmic cross-cutting, contrasting long shots and close-ups, and unusual shots and camera angles, such as the shot near the end of the song, in which George Harrison's left hand and the neck of his guitar are seen in sharp focus in the foreground while the completely out-of-focus figure of John Lennon sings in the background.



In 1965, The Beatles began making promotional clips (then known as "filmed inserts") for distribution and broadcast in other countries—primarily the USA—so they could promote their record releases without having to make in-person appearances. On November 23, 1965: At Twickenham Film Studios, The Beatles videotaped 10 black & white promo films, all produced by a British production company Intertel. They were "We Can Work It Out" (3 Versions), "Day Tripper" (3 Versions), "Help!" (1 Version), "Ticket To Ride" (1 Version), and "I Feel Fine" (2 Versions, neither of which were ever aired). One version each of the first two songs were aired on "Hullaballo" in the US on Jan 3 1966. Many clips were aired on "Top of the Pops" in the UK, and two were aired on "Thank Your Lucky Stars." Recent reports indicate the entire reel is circulating among collectors. "Help" and "Ticket To Ride" were re-released to accompany the CD release of the "1962-1966" or "Red" album in 1993. Composite edits of "We Can Work It Out", "Day Tripper", and "Ticket To Ride" are seen in "The Beatles Anthology," DVD set.

At the same time, The Byrds began using the same strategy to promote their singles in the United Kingdom, starting with the 1965 single "Set You Free This Time". By the time The Beatles stopped touring in late 1966, their promotional films, like their recordings, had become highly sophisticated. In May 1966 they filmed two sets of colour promotional clips for their current single "Rain" / Paperback Writer" all directed by Michael Lindsay-Hogg, who went on to direct The Rolling Stones Rock and Roll Circus and The Beatles final film Let It Be. The studio clips were straightforward performance films shot at Abbey Road Studios on 19 May, especially for broadcast on The Ed Sullivan Show and prefaced by a spoken introduction from Ringo.
The location clips are considerably more elaborate and use vibrant colour footage shot on location in the grounds of Chiswick House, London. Both clips are notable for their use of hand-held camera work, rhythmic editing, slow motion shots and reversed film. The "Paperback Writer" clip is more conventional, with Lennon, McCartney and Harrison lip-synching and miming playing their instruments (although Ringo is notably not 'playing'). The "Rain" clip marked a major advance in stylistic terms; it uses some colour shots common to both clips but is also intercut with monochrome reductions of the Abbey Road studio footage, making it one of the first examples of this device in music video. Most notably, apart from a few brief shots (a close-up of Lennon lip-synching and a shot of the group under a tree miming playing their instruments) the "Rain" clip virtually abandons any pretense of performance and has no obvious narrative structure.
The colour promotional clips for "Strawberry Fields Forever" and "Penny Lane", made in early 1967 and directed by Peter Goldman took the promotional film format to a new level. They used techniques borrowed from underground and avant garde film, including reversed film and slow motion, dramatic lighting, unusual camera angles and color filtering added in post-production. Reflecting the fact that these studio masterpieces were impossible for the group to perform live, their psychedelic mini-films illustrated the songs in an artful, impressionistic manner rather than trying to simulate an idealised performance or depict a narrative or plot.
At the end of 1967 the group released their third film, the one hour, made-for-television project Magical Mystery Tour; it was written and directed by the group and first broadcast on the BBC on Boxing Day 1967. Although poorly received at the time for lacking a narrative structure, it showed the group to be accomplished music video makers in their own right. It included elaborate edited sequences for the new songs featured in the film and the clips for "I Am The Walrus" and "Your Mother Should Know" have been screened many times on music TV shows in later years.

Brief Specification

1. A promotion package for the release of an album, to include a music promo video, together with:

-A cover for its release as part of a digipak (CD package)

-A magazine advertisement for the digipak (CD package)