LIIAR

Language
Institutions
Ideology
Audience
Representation

I am using the 'LIIAR' acronym to help me with ideas and the creation of my music video.

Language- Is used in music videos as the structure and meaning of the song lyrics and the chosen language used. The certain language is used to create meaning and feeling by creating visual images to entertain or make impact on the audience or just to get a response. Visual language will be produced from visual effects with use from cinematography, mise-en-scene and editing. Stance, mannorisms and body language will help the audience response when it comes to non-verbal language. In my research and analysis of music videos i will look at the connotations and denotations.

Institutions- Is the company/record label who produces the band or artist.

Ideology - The ideology of music videos is to present the artists image to the public and show them what they are all about aswell as creating a fanbase from the target audience. It also a set of ideas that constitutes one's goals, expectations, and actions visually.

Audience-The audience is who the product or in this case music video is specifically aimed at; also known as the 'target audience'. This could be a mass audience or a smaller audience, for example, a mainstream popstar like 'Lady Gaga' will be aimed at a mass audience, and a less popular group such as 'The Maccabees' would be aimed at a smaller audience who are generally interested in indie music and appearance.

Representation-Is how the music video is portrayed and how the audience responds to it. Image, sounds and words are dominate the power of representation by showing arguments and issues in an abstract or just different form in order for the audience to gather a positive or negative opinion.