This is my first insight into the research of music video conventions: Most music videos consist of the same or similar codes and conventions however, they will be used and consumed differently depending on the artist, genre, target audience and many other things through the Cinematography, Editing & Mise-en-scene. Editing to the beat of the music- Reflect the mood and tempo of the music. Fluid cuts and transitions-In faster videos there are more cuts and in slower more romantic videos there are less. The choruses usually contain more cuts than the verses though. Also, reflects the mood and tempo of the music. Narrative-Music videos usually have a narrative running through out, depending on the type of genre.
The motivation in a music video is the tempo of the music, or the words of the song. It has a clear beginning and ending-If the beginning of a music video is good it will keep the audience hooked and a strong ending will give the audience a positive feeling about the music video.
Close ups-Introduce the audience to the artist and show emotions and performance.
Medium shots- Shows the artists performance other than just close ups. Used for performance.
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