In order to develop my knowledge of liiar and to help me with ideas in order to create my own music video i have chosen to analyse 3 videos. I have chosen to Christina Aguileras video 'Dirrty'.
"Dirrty" is by Christina Aguilera featuring rapper Reggie "Redman" Noble. The song was written by Christina Aguilera and Redman along with Jasper Cameron, Balewa Muhammad, and Rockwilder. It is featured from her second album 'Stripped' in 2002 which the majority was co-written by Christina Aguilera who had recently signed a global music publishing contract with massive institute 'BMG music'.
The video was directed by David LaChapelle.
Christina Aguilera's genre was previously pop but this song/video the genre is more pop/hip hop/rap. The video portrays her sexuality and shows sexual fetishes from sthenolagnia (women body building), mud wrestling and dancing wet which is also quite controversial . A bull dog is also present in this video which is iconic as it is known to be one of the most toughest and feared dogs. It shows her more fierce side in comparison with 'the girl next door' image she had preciously portrayed herself as. This song links with Michael Shores theory 'Adolescent male fantasies' and 'Performance'.
The video starts with an initial close up of a motorbike wheel and then we see Christina walk past wearing leather trousers with the bum cut out, this indicates that shes represented to be strong and tough, however it also shows her to be a sex symbol as she is showing off her toned body. The fact that she has peircings also shows us that she is tough and individual. Also her facial expressions show she is pouting with her head up whilst portraying intimidating gestures and trying to represent herself as being lusty but also hard shelled. The video consists of her being released into a boxing ring in a cage, she is then performing amongst males with their tops off showing their bodies, this indicates a sexual reference to the audience and also showing she is a sex symbol with all the male attention she is getting. She then performs a sexy dance routine with other girls in the ring, suggesting a flirty side but also like a pack mentality, she has no fear. The fact that christina wears little clothing such as bikini tops and mini skirts with her long blonde hair suggests that she is promiscous and really appealing to the male audience. Also when the 'fight' begins the opposing female enters via a ladder and Christina is given water which she then spits out which is iconic of the boxing industry. A lot of over the shoulder and shot reverse shots are used during the fight to make it look more realistic and effective. Also as Christina wins the fight this puts her in a higher position to the audience and suggests she is extremely tough. The camera also used a blur technique as the opponent falls to the floor which puts the audience in her position and emphasises how she feels.
The way Christina dances in the showers, in the boxing ring and on top of the stands is very provocative which would attract more of a male audience, however it could offend a lot of viewers by being a bit controversial, although young girls would aspire to look like her too therefore the target audience is of quite a wide range but mainly aimed at a more mature audience of 18-25 males and females. The video consists of a clear narrative which is the lead upto the fight and who's going to win but it mainly consists of performance. Close ups are used to show emotion in her face although mainly medium and medium long shots are used to show her singing and dancing. The editing is also continuity editing which makes the video more fluid and more realistic.
No comments:
Post a Comment