Michael Shore (1984) says that all music videos fall into these key concepts:Recycled Styles, Surface without substance, Simulated Experience, Information overload, Image & Style scavengers, Ambivalence, Decadence, Immediate gratification, Vanity and the moment, Image aussaults and outre folks, The death of content, Anesthetization of violence through chic, Adolescent male fantasies, Speed power girls and wealth, Album art come to turgid life, classical storytelling motifs.
Andrew Goodwin (1992) argues that in music video 'narrative relations are highly complex' & meaning can be created from the individual audio-viewers musical personal musical taste to sophisticated intertextuality that uses multidiscursive phenomena of western culture . -Many are dominated by advertising references, film pastiche and reinforce the post modern 're-use' tradition.
Sven Carlsson (1999) Music video is a many-faceted multi-discursive phenomenon. Some generally acknowledged "facts" about music video are that ...#Music videos communicate through TV-screen and TV-speakers # Music videos are a form of low-brow popular culture # The reception of music videos depends on the beholder (music video may be beautiful or ugly, art or trash, etc.).
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