This is the album cover for Katy Perry's first album 'One of the Boys'. It consists of just her name and the title of the album. The font used for her name is a bubble gum pink with a thick white outer line and it's larger than the album title which immediately stands out to the audience by introducing her name. Pink is also a feminine colour which shows us as an audience that she is very girly and appearance is important. However, as her album is named 'One of the boys' this suggests that she also has a fun nature and her personality fits in with the boys which introduces her persona to the audience. The font of the title is also in blue which is an iconic colour that represents boys. The fact that she has used a reference to girls and boys invites a target audience of both genders, more likely to be teenagers. However, her music is more likely to be aimed at girls as it is pop but the boys would be attracted to her image rather than her music. Teenagers from more stable backgrounds are more likely to buy Katy Perrys album as they can relate to her more, but also teenagers from less stable backgrounds would be inspired by her talent and her image which is portrayed on this album cover. Katy Perry would also attract 'the gay scene' as she is very over the top as seen in this picture and most of her videos. Also, due to the fact that she is showing off her figure in skimpy clothing; this screams male attention. The mise en scene in this picture gives off an ideology of the 50's with the use of the old record player, her blue 50's style straw hat, the white picket fence, and the old style garden lounger with the blanket. The record player is an iconic item of the 50's but the fact that it is pink gives us a modern but retro feel. Her clothing also portrays a vintage style from Katy, Her pink crop top with blue high waisted shorts, red wedges and blue sunhat are all retro fashion but it has been modernised in order to fit in with todays modern society. The colour scheme on this front cover is very bright and over the top and it appears very staged for the camera. The shot is a medium shot and her pose is very seductive and very set up to look dramatic. There is no viewing of the institution on the front cover.
The back of the album cover portrays the same theme as the front cover, although the colours in the sky are slightly darker suggesting it's night time. The ideology of the 50's still runs throughout the digipak as the white picket fence still remains in the shot and Katy is wearing high waisted shorts and a pink crop top reinforcing retro fashion. She is also holding a red love heart lolly and there is a small pool with two rubber ducks inside which gives off a 'funfair in the 50's' theme as 'hook-a-duck' was a popular game at funfairs at this time. Her bright red lipstick shows her feminity. The back has a list of the song titles, it has a very girly handwritten font and there are two love hearts, one seperating the main songs from the remixes; this adds to the theme of girliness.
The songs consist of:
01. One Of The Boys
02. I Kissed A Girl
03. Waking Up In Vegas
04. Thinking Of You
05. Mannequin
06. Ur So Gay
07. Hot N Cold
08. If You Can Afford Me
09. Lost
10. Self Inflicted
11. I'm Still Breathing
12. Fingerprints
To the bottom right of the album there is a bar code and it tells us all the legal information like who the producers are. To the bottom left it shows us the record company/institute where the album was produced. When I carry on my research, I can see that these could be conventions of album covers and it will help me to create my own digipak.
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