Thursday 17 February 2011

Gwen Stefani album advertisement

This is the magazine poster advertisement for Gwen Stefani's album 'Love. Angel. Music. Baby.', she is represented in a very outrageous and over the top way which matches her overall style and persona. The mise-en-scene proves this as she is sat on a thrown with a crown and a pole with diamons on it. This shows that she is being represented as important but also glamourous. Her fur coat and her brooch suggests the same. The diamonds also represent her wealth. Her hair is well styled in blonde thick curls which tells us that she is a girly and that she takes care of her appearance and that it's important. Her dark eye make-up, again says that she is very glamourous, along with her red lipstick which also matches the main colour scheme of red, gold and white. The colour scheme connotes wealth and authority and her ideology is to be a queen. The camera shot is a medium shot of her pose being the main focus. The masthead which is her name is in a gold traditional font which reinforces the idea of being rich and because its very bold it stands out against the white background. Underneath the masthead is the tagline which is the title of the album. It is the same font and colour which creates a house style and it again stands out because its bold and against the white background. This poster shows the actual album cover below the artists name which would attract the audiences attention and it reinforces the idea of promotion. The institution 'Target' are placed at the bottom of the poster and is written in a bold black font with the red logo beside it, this promotes the record label as well as Gwen Stefani's album. Additional information at the bottom of the page consists of some featured songs on the album, and on the right hand side there are terms and conditions. This will help me to create my own poster advertisement as it has given me more of an idea of the conventions and what is included.

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