This poster advert is promoting Green Day's album, 'American Idiot'. It is a very simple advertisement but it's effective. I would say that this poster advert breaks the conventions. It doesn't contain an image of the band but just some contemporary artwork which is seen as a logo of the band. The masthead is placed in the top left corner and it is in a very bold army style font, it immediately stands out on the page as it's bright white against a black background. The army style font connotes the fact that this band are very anti-war. It could also reflect the loud abrupt music that Green Day produce. Next to the masthead it says 'presents' in a smaller less bold font which makes the band name and the album title stand out more. The album title is beneath in a red font which follows the colour scheme of red, black and white. These three colours are very bold, deep colours which immediately catch the eye. The red also represents blood, as seen in the contemporary hand grenade logo. The heart shape hand grenade is the main focus point of the advert and it links closely with the army style font. As Green Day are against war, they want the audience to be reminded of this, and they have used this symbol as a focal point. The red suggests danger and grenade represents war itself. Also, the fact that it is heart shaped with blood coming out could connote a broken heart as war is upsetting the world. One track featured on this album called 'She's a rebel' contains lyrics saying 'She's holding on my heart like a hand grenade' which shows another connotation to this image. The record label logo is also shown in the bottom left corner, which promotes the institution without taking attention away from the main promotion, the album. I think that this poster is a very simple yet effective advertisement, its simplicity makes it attract more attention due to the bold colours used in the fonts and the image, I will definately use a bold typeface in my poster advertisement as it has proved to be very effective in this poster.
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